[stephenjohnbanker]

LOL!

One of the most clever ad stunts of all time ;-)

[mkjessup]

One of the most clever ad stunts of all time

Yes it was, and ironically it not only worked for Wendy's but it also worked for Walter Mondale who was getting plastered by then front runner Gary Hart for the 'Rat nomination in '84, noneother than Bob Beckel pushed the idea that Mondale should counter Hart's "new ideas-new ideas-new ideas" mantra with that simple slogan Where's The Beef?!?! and once Mondale lobbed that at Hart in their next debate, Hart began his descent in the polls, Mondale seized the nomination, and in a strange way, it is Bob Beckel that Americans have to thank for Ronald Reagan's 49 State landslide that year, with Mondale carrying only his home state of Minnesota.

So let me be the first to say (belatedly) *thanks Bob!*, LOL