[I still care]

Do you remember Clinton and Monica Lewinsky?

At the time, Republicans were fit to be tied over how he gave classified info to China in exchange for campaign donations, and it was about to hit the fan.

Suddenly everyone was talking about Monica, and sex triumphs boring stuff like paper. Not that I think Clinton planned Monica, but by letting Monica take over the news cycle, it was suddenly all about “sex” and evil Republicans showing their “puritan” side.

[redk]

At the very least they think it helped Bubba and are hoping for the same effect. At any rate they know it didn't hurt him and it actually distracted the country from bigger issues with the help of a more than willing press.