Anne Coulter predicted this, and pointed out it’s folly.
Women voting on feel-good things such as “He’s in great shape” and “I feel for him”.
It gave us Kennedy, and now Obama. Of course Obama also has the Clinton “He’s cute” voting record provided by women.
... A sentiment I will NEVER understand.
When you figure out his appeal, let me know because I am still scratching my head. It does not matter because he was not packaged to be sold to our crowd.
I do buy the “Cute” angle somewhat (if you like jug ears). Obama is in good shape, dresses up, and can flash a smile at will. I just cannot shake the feeling that there are other buttons being pushed.
It would have been a real eye opener to be in on some of the focus groups that were held with these single women such as the ones described in the GQR campaign:
“First, Greenberg Quinlan Rosner developed a sophisticated research program to understand this large, diverse, and disengaged audience. Then, using advanced web-testing techniques, we developed messages that resonated with unmarried women and which were used in the telephone scripts and direct mail advertising that would prompt them to register to vote and cast ballots on election day.”
My suspicion is that he was sold more as a son and/or father to the unwed mom crowd: The son who validates my poor lifestyle choice by succeeding despite the long odds or the daddy that I never had to take care of me. Obama , the male figure who cares about me and will never abandon me.