The simple counter-meme is that the opposite of “the Owners” is:
“the Takers.”
Then the question becomes, are you an Owner or a Taker?
It’s a way of reframing back to reality - because the “Owner” label tries to force a presumption that there is no middle class - only the communist false summation of rich and poor.
So screw the Takers - be an Owner.
I own tea.
I prefer..The Looters