POM trying to corner the pomegranate juice market in California:
The largest producer and distributor of pomegranate juice in the country is POM Wonderful, which is owned by California billionaire Stewart Resnick, a significant figure in California politics and the owner of Paramount Farms, the Franklin Mint and Teleflora. Resnick is a major donor to legislators of both major parties and to political campaigns, including more than $197,000 in 2007-08. The “Wonderful” in POM Wonderful, aside from the marketing benefit, also refers to a variety of pomegranate known as a Wonderful, grown in California. There are at least 300 varieties of pomegranates. All of POM Wonderful’s pomegranates are grown in the California’s Central Valley.
POM Wonderful and a coalition called the Partnership for Unadulterated, Real and Ethical Pomegranate Juice want California to adopt stringent rules governing the ability of pomegranate-juice sellers to list their product as “100 percent pure.” POM notes that it doesn’t buy foreign pomegranate juice - which may be cut with filler juices - and that it is the “only brand that controls its pomegranate juice from tree to bottle.”
http://www.capitolweekly.net/article.php?xid=y3sizp8tpw9buz