I think all of us born after 1950 are in a way in the same generation, having grown up in a world of an oppressive mass media popular culture. Even so, we are all individuals, and there will be those in “Generation Y” and beyond who will prove resistant to the toxic socialization of popular culture.
Oh, sure there will always be a remnant, but that remnant will become increasingly marginalized until they are cast as mentally ill or irrational or hopelessly out of touch, or at worst, the enemy.