[RegulatorCountry]

Is it an older or more recent establishment, and what is the general style and appearance of the deli, outside and inside? Surrounding businesses? Upscale, downscale, comfortable dive?

Is this a crowd that would be pleased or at least unoffended by counterculture-speak? Or, are they more into tradition?

Don’t mean to sound like I’m interrogating, lol, but these factors make for a good fit, one way or the other.

[SilvieWaldorfMD]

The establishment has been there since 1986. The appearance is nice & casual — not upscale at all. It's all brick inside and out, and it has a lot of memorabilia is that specific region of NH, as well as memorabilia and images of Classic Rock bands. They are known for their delicious deli sandwiches and for their famous “Trivia Nights” contests on Monday nights. They've been getting some new beers on draft that they'd like to publicize.

Surrounding businesses are mom-&-pop stores, a pharmacy and a Chinese retaurant. They are all located on Main Street in Plymouth, NH.

[SilvieWaldorfMD]

Oh yes and also, the crowd would be more into Tradition. These folks don’t care much for the pop culture of these days and such things.

It’s Mayberry.