(Dead)Letterhead’s so-called ‘apology’ acknowledged that it was a flawed joke that wasn’t all that funny.
So, why’d you go ahead and tell it if you knew that beforehand, Dave?? If it were a crappy joke about, say, the Hildebeast and Chelsea, would you have gone ahead and told it, or would you have exercised some of your executive producer/editorial discretion and rejected the “joke”?
Ya see, Dave, your so-called apology raises more questions about your judgement and whether you should continue to be allowed to be on the air.
I agree the apology was as insulting as the joke!
Our emails and calls DO make a difference for some companies!
Letterman apologized cause we forced the issue...go freepers!
Here is the email response I got today after I had written the company that sells Hellman’s mayonaise how disgusted I was about Letterman and how sad that I could no long buy my favorite mayonnaise.....
Hello,
Thank you for contacting us regarding your disappointment with the program content which contained a commercial for a Unilever product. We never wish to offend anyone and your opinions are appreciated regarding this subject matter. Advertising for Hellmann’s or media buys are done months in advance and unfortunately we can’t foresee issues in the media before they come up. We appreciate the feedback from our consumers and we’ve decided to pull our online ads from the Letterman show from our advertising schedule moving forward.
We hope that this information has given you a better understanding of our advertising practices. Thank you again for taking the time to share your views with us. You can be assured that your comments will be considered as we continue to challenge our perceptions about what is appropriate for us in today’s environment.
Kind regards,
Your friends at Hellmann’s/Best Foods
I am running out right now and stocking up on Hellman’s!!