News Reporting is Perceived as Biased, though Less Agreement on Whether it is Liberal or Conservative Bias
Harris Interactive
http://www.harrisinteractive.com/harris_poll/index.asp?PID=679
Over six in 10 U.S. adults agree that there is bias in the reporting of news, though there is less agreement as to whether there is a liberal or conservative bias. ....
These are the results of a nationwide Harris Poll of 1,179 U.S. adults surveyed online by Harris Interactive® between June 7 and 13, 2006.
....
Interestingly, the adult public overall thinks that there is more of a liberal bias (38%) than a conservative bias (25%). While this may not be altogether surprising, the fact that the findings don’t show an even greater liberal bias is noteworthy.
Furthermore, among those who are “heavy” users of the media, a majority (54%) say that there is a liberal bias in news reporting, compared to 24 percent who say there is a conservative bias. Among “light” media users there is less of a difference, with similar numbers saying that there is a liberal bias (31%) or conservative bias (25%).
CNN viewers are split on this issue, with a third (33%) saying that there is a liberal bias and another third (32%) saying there is a conservative bias.
FOX News viewers, however, strongly feel that there is a liberal bias (69%) as compared to 12 percent who say there is a conservative bias.
.....
There is a liberal bias in the media
Republican 66 %
There is a conservative bias in the media
Democrat 37 %
Using the previous approach, 66% - 37% = 29% liberal media bias.
From this article on Rasmussen’s poll:
Twenty-seven percent (27%) believe most reporters are trying to help Obama and 21% in Obama’s party think reporters are trying to help the Republican candidate. Among Republicans, 78% believe reporters are trying to help Obama and 10% see most offering unbiased coverage.
....
This national telephone survey of 1,000 Likely Voters was conducted by Rasmussen Reports July 19, 2008. The margin of sampling error for the survey is +/- 3 percentage points with a 95% level of confidence.
________________________________________
Using the previous approach, N = 1000, N/400 = 2.5
Using the prior approach, we’d have 78% pub view - 21% dem view = 57 liberal media bias points. This agrees with anecdotal evidence that media coverage for Obama on this cycle was over-the-top liberal in its biased approach.
If we plug this back into the equation,
N=1000, N/400 = 2.5
Previously, we had
MBR: 18 points of liberal bias
Skews: 19 points of liberal bias
Polling Point: 12.5 (pretending to use my data) points of liberal bias
If the contract were to expire today, it would have ONE opportunistic element, so the value would be (18 + 19 + 12.5)/4 (assuming you weight all 3 the same) + (2.5*57)/4 = 48 points of liberal bias.