I believe P.T. Barnum said it best, and here's another example why.
Can you say Falls Lake?
And last summer, during a serious drought, when residents of Raleigh were forbidden to water lawns and shrubs/plants/gardens—guess what? Did Pepsi have to stop bottling water from the same resevoir that the peasants use/were forbidden to use—even if they had a commercial greenhouse/shrub and or tree farm? No way, Jose. Money talks.