Online newspapers are failures because no matter how much they try, they can't get the readers to read the soap ads.
Newspapers are not about news. They are nothing more daily-magazine carrier media for advertising. The car dealers are beginning to go away from newspapers in droves. That will be the end of them.
“Newspapers are not about news. They are nothing more daily-magazine carrier media for advertising. The car dealers are beginning to go away from newspapers in droves. That will be the end of them. “
There is a very simple solution which will cost next to nothing to implement.
1. Get rid of every writer who isn’t covering local news.
2. Get rid of every editor.
3. The local news writers have just become editors. They will be responsible for taking all wire stories and scrubbing bias out of them.
4. The local news writers will become the editorialists. All editorials that are politically motivated will have both sides to the argument printed.
5. Sell all corporate assets except the printing facility. And if multiple papers can share a facility and still get their papers out on time, even better.
6. Keep the syndicated columnists. If it is political, you have to have one from each side of the aisle. Use it for fluff.
7. National, International news, weather, sports and business are canned. Using a template for building the paper, these can get plugged in anywahere.
8. Keep a media sales rep on staff to sell ad placements.
9. Feature crossword puzzles from around the globe.
You can now pretty much work out of a store front, you are getting non-biased news coverage and your overhead is next to nothing.