First, I think she was unnerved by Gibson and by Couric. I know that sounds remarkable for someone who can come out of the backwater of Alaska and mount the national stage in front of the tens of millions of people and knock 'em dead at the convention. Nevertheless, I think she was terribly nervous in those two interviews and it undid her.
And talking about style, I think we should differentiate among the two kinds of exposure that a candidate endures. The first is the prepared speech. She is proven beyond doubt that she can deliver a boffo speech. However, in these efforts it is sometimes necessary, depending on the setting and the audience, to be formal and pedantic. She is not demonstrated an ability in this area yet and she must do so to acquire the precious "gravitas." At outdoor rallies she can literally let her hair down and let ' er rip and she will be wonderfully well received.
A second venue is the television interview Katie Couric or Meet the Press style. I believe that she can handle that experience better today but if you look at the last YouTube ambush by NBC news affiliate in front of the Turkey slaughter, you'll see Palin confident and unafraid because she is in her element. But you will also notice that she talked too fast and was a bit too earnest and smiled a bit too much. Her problem is not likability but weight. Those of us who love her will do so if she smiles a little less and those who hate her do so compulsively because of who she is, not what she says or how she says it.
Palin must identify her target which is the mushy middle who will like her but must not be able to conclude that she is a lightweight. Therefore, her forensic coach should work on voice tone, pacing, pauses, and posture all with a view to adding portent.
Additionally, she should have an inventory of handy phrases for each subject such as offshore drilling, Iraq or what have you. Procedurally, she should have an inventory of phrases ready to hand if she is put back on her heels which will kick up enough dust to get her out of a jam. These should be practiced and rehearsed so that she looks authoritative while she is shucking and jiving-all politicians shuck and jive the question is do you look good doing it. In Sarah's case, she always looks good, the question is does she looks smart?
I think a forensic coach will play back tapes with a view to alerting her to her nervous gestures and betrayals of insecurity. She has courage but I think she is also a woman of decency and politeness so she does not instinctively leapt to the counterattack when somebody like Charlie Gibson misquotes her to spring a trap that she is a religious nut. She does not look the camera in the eye as though she was staring a Katie Couric and ask her why she did not ask such a question of Barak Obama. She must learn that the audience hates Katie Couric and knows what she is up to and will tolerate a lot of spontaneous provided it does not appear to be whining.
Finally, she must overcome the present negative image created by Tina Fey and Katie Couric. That is to be done by self- deprecating humor. Clinton got away with that after his disastrous convention speech by appearing on Leno and making fun of himself. It got Huckaby to the brink of the nomination. If I were Palin I would somehow raise the money to hire a stable of writers, two should do it, but one of whom at least should have some comedic skills.
Ronald Reagan used wit and humor to skewer his adversaries who, like Mondale, were young and inexperienced.
