[mrsmith]

I used to work (on the machinery) in a stone wash plant and developed a fairly inexpensive process for shading jeans to compensate for high, low, wide, narrow butts.

The marketeers we worked for closed down and I never got to see it go to market.

I've always wondered if I just missed my million dollar opportunity...

[theothercheek]

Let’s see how these new Levis jeans do, then you’ll have your answer. Look at Victoria’s Secret, for instance. All the bras are meant to create the illusion of cleavage for A-cup women (the secret is a dome-shaped foam cup that creates the shape a flat-chested woman don’t have and panels at the side that push the breasts together to create cleavage that a flat-chested woman doesn’t have. I read an article (I think in New York Observer) about how many men have been bummed out because they thought their girlfriends had breasts and found out otherwise once the VS bra came off.

My point being, anything that can do for the butt what VC has done for the breasts (or lack thereof) will make as much money.