Obama reinforced his image as an elitist, arrogant empty suit. He masterfully dodged displaying anything about himself or what he will actually do (with the help of Brokaw and McCain). His rudeness and lack of respect for the rules were the only things that came through for him.
McCain did not hurt himself but also didn't do anything to help himself. His pandering to the middle and middle-left was painfully obvious and most likely didn't help to sway too many undecideds.
McCain won the battle but will lose the war unless he and the RNC can get Obamas' character front and center with the undecideds in the last couple of weeks.
We all do ourselves, this election and our country a big favor right now by being positively proactive and helping win this thing.