The Left and MSM are desperately trying to paint Palin as evil. Bush is evil. McCain is Bush III. You must be rescued from Bush III.
On our side. Congress has a 9% favourability rating. The Do Nothing Congress is the problem. Obama is part of the problem. A typical politican with lots of empty promises, without any track record of results or major accomplishments. Obama has a track record of doing nothing. Obama is wrong on the Surge, wrong on the military budget cuts/missile defense, wrong on Taxes, wrong on Education, wrong on affordable housing, wrong on crime. Obama will make things worse. McCain Palin will fix things.
How important are the issues to playing the game?
The media likes to play the game of GOTCHA. Does it matter if the GOTCHA is over mis-pronouncing a word; being unable to correctly answer a double negative question; or an issue?
We make a mistake in thinking that the liberals are obsessed with ideology. No, they want to power, they want to show that they are smarter than everyone else. They can flip from global winter to global warming without a pause precisely because they are not obsessed with issues and ideology. Issues are just a means to the end.