White suburban women who were pro-Hillary but are not pro-abortion zealots (i.e., they vote on other issues as well) are a major target here.
Also, those blue collar union guys that kept voting for Hillary after Edwards dropped out of the race. Palin’s husband is one of them - a steelworker, commercial fisherman, snowmobile racer, hunter. I mean, this couple is
right out of central casting!
Finally, the Dems no longer have the playing field to themselves on issues where McCain supposedly doesn’t “get it.” The Palins have a handicapped child so they also have insurance problems; they make a middle class living so they have to pay their bills, save money for college and for their own retirement so high taxes will cream them financially.
Gov. Palin is also a union member.