What they want is to a) deflect envy, and b) keep their money. How they accomplish that is by pretending to be on the side of those that envy them. They do it because it works. Talk is cheap. Warren Buffet is the master at this. He talks about raising his taxes but does everything he can to avoid paying any. He claims to support the Democrats but donates next to nothing to elect them. And the Democrats think he’s a great. He’s completely off their attack radar.
Throughout recorded history there have been various notable individuals who have risen above egomania and self-occupaton, and clarified what honesty is, that is, to be honest with one's self. Buddha, Christ, St Francis, Shakespeare, and a host of classic writers, Camus, Conrad, HG Wells. All the same message - to face your own values. Sometimes it manifests as a "religion" sometimes as a literary classic.
For those who cannot face themselves, but maneuvered to have to do so, the psychological defense is what is so often today called liberalism, although leftism is a more appropriate assignation. And when such occurs they go assertively ballistic, e.g. Nancy Pelosi.
There is a definitive treatise, The Origin of Consciousness and the Breakdown of the Bicameral Mind, Julian Jaynes. It clarifies that there are human beings unable to objectively evaluate themselves, they are without conscious awareness of themselves and of the ramifications of their actions, and thus civilly function only through topdown authority, that is extortion. This is Leftism. The converse is real religion, or enlightenment, and it definitely takes significant strength of mind (over ego).
Jaynes says, and it becomes quite obvious, that the ancient Greeks, the acknowledged basis of "western civilization," were the ones who broke out of bicameralism, and first looked at themselves consciously; thus the theatre, philosophy, science, for which they are known. The theatre thing is especially obvious, Euripedes and the boys consciously created an activity that led one to look at one's self and others objectively.
Today, bicameralism reads as the Left, the massive authoritative manipulation of human minds. And I'm not sure we're ever to globally overcome it. The forefathers of America saw it, the Reformation was a historical breakthrough, George Bernard Shaw wrote the breakthrough as the "Superman," Paine discussed it in "Common Sense", etc.
I would venture the people who follow Obama, like the Jews after a Savior to come, are striving for this. But it sure doesn't look to me like he's the illuminating path.