These people should really read up on Neuro-Linguistic Programming and then watch an Obama speech. It is a very carefully orchestrated marketing scheme.
(snip) Milton model Main article: Milton model
In contrast to the Meta Model of NLP which specifies information, is the Milton Erickson-inspired Milton model described by Bandler and Grinder as "artfully vague"[28]. In it the communicator makes statements that seem specific but allow the listener to fill in their own meaning for what is being said. It makes use of pacing and leading, ambiguity, metaphor, embedded suggestion, and multiple-meaning sentence structures. It has been described as "a way of using language to induce and maintain trance in order to contact the hidden resources of our personality".[29] The Milton model has three primary aspects: First, to assist in building and maintaining rapport with the client. Second, to overload and distract the conscious mind so that unconscious communication can be cultivated. Third, to allow for interpretation in the words offered to the client.[30]
After spending months closely studying Erickson's language (verbal and non-verbal) and imitating the way that Erickson worked with clients, Bandler and Grinder published the Milton model in 1976/1977 under the title The Patterns of Milton H. Erickson Volumes I & II[13]. In the preface, Erickson said, "Although this book [...] is far from being a complete description of my methodologies, as they so clearly state it is a much better explanation of how I work than I, myself, can give. I know what I do, but to explain how I do it is much too difficult for me."[13] Erickson was known for his use of unconventional approaches, including the use of stories, and for deeply entering the world of his clients. The Milton model is a way of communicating based on the hypnotic language patterns of Milton Erickson.[31]