Posted on 05/28/2008 7:57:34 PM PDT by Milhous
The audience for Internet video will hit one billion viewers by 2013, driven by increasing broadband penetration and the rising connection speeds available to a growing percentage of the world’s population, according to ABI Research.
That’s 1 in 6 people in the world that could be the potential audience for your Internet video!
“The rapid expansion of broadband video creates opportunities,” notes ABI analyst Cesar Bachelet. “A wide variety of actors aim to gain a share of this fast-growing market: not only content owners such as the BBC and NBC Universal, and Internet portals such as AOL and Yahoo!, but also a range of new entrants including user-generated content sites such as YouTube and Dailymotion, broadband video sites such as CinemaNow and Lovefilm, and Internet TV providers such as Apple and Zattoo.”
By and large, content creators have not yet embraced the idea of producing global television for Internet distribution. As this happens, the scale of viral video hits is likely to dwarf anything that we’ve yet seen.
ping
The prOn industry will show the way.
With more people than ever using high-speed connections, watching online videos has also become an important feature of the inter-connected digital world. Overall, one-quarter of computer users (26%) reported watching a video via the Internet in the previous seven days. This was twice as common as downloading music in the past week (13% of users).
Two of the activities examined were rarely undertaken by Americans. As yet, downloading movies is still a limited activity among computer users (just 2% in the past week). Also, just 4% of adults admitted to viewing pornography or adult content in the last week.
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