Bottom line is the bottom line. He almost certainly did not have the money for a last minute buy so he tried to get it on the evening news instead. Hell, if I was a media outlet and someone wanted to air a last second ad, I would jack the price up a factor of 10 because it will cost me more to do a last second reshuffle of scheduling.
Huckabee is out of money and out of skills. He has been out organized and out scheduled. Any experienced campaign staff media person would know that having an ad aired during a news broadcast means the ad won’t air in its entirety, it will be snidely and sarcastically attacked by the anchor person, and it will become the object of ridicule rather than background subliminals.
Not ready for prime time.
Why is he running ads in Iowa and NH then, if he cannot afford to run any ads? he just raised more than $5 million in the 4th quarter on line, and had a good fund raising 4th quarter too.
As for his organization, don’t count it out. He has Ed Rollins, who is famous in 1984 (Reagan) and 1992 (Perot) for making candidates appear to be one of the people. My prediction is that Huckabee will get 1st or 2nd in IA, then will win SC. After that, it’s a crap shoot.