I found the commercial very funny and Snickers should have told the critics to get bent.
It's always a good idea to tell your customers to "get bent". /dripping sarcasm
It was just a ripoff from Trains, Planes and Automobiles. They would have been better sticking with the original punchline of 'See that Bears game last week'.
I thought it was funny also.
Here's why people are having problems with the commercial. Some people don't have a sense of humor strong enough to overcome the initial repulsion most heterosexual (and I'd suspect many gay folks who have physical standards) experience upon seeing hairy fat dudes kiss.
The rest of the people don't like that most of us still find the image of two normal, blue collar, fat-ass american men ridiculously funny and repulsive.
It means thier 30 year propaganda campaign has not been able to make man to man anal sex something other than disgusting in the minds of most Americans. We say "not that there's anything wrong with that" while thinking eeewww.
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It was the only commercial that I remember from the Super Bowl... It disguised me that much... Snickers just got in a male/male kiss on prime time, just as Janet Jackson got her agenda in a few years ago.
Snickers trying to do this under the guise of "humor" may fool some, but not all people are as dense as the ad portrayed men.
Sadly, I have always enjoyed a Snickers candy bar... well I used to.