That's precisely the question. We need answers! I love Mark and Rush. Rush being perhaps the most deeply-penetrating major medium we have. However, in most cases talk radio is preaching to the choir. Indeed, most Conservative ideas that are presented accurately only hit Conservatives, whereas Socialist-leftist ideology permeates EVERYTHING. The latter is "the norm", the baseline. This is what needs to be focused on - how to deflate or defeat this baseline and, if not neutralize its effect, turn it in our favor.