Assuming this is true, does Wal-Mart have similar agreements with other organizations. Could a church or fraternal organization get 5% of the business they pass through to Wal-Mart?
I'm just recycling this from an earlier post I made:
This is just a standard click-through sales strategy that's also done by Amazon and other online retailers. The web site puts up a "buy this book" (or whatever) ad, and whenever people click from there and buy it, the originating site gets a percentage of the sale. In common terms, the site was the sales lead, so it gets its commission.
It's not like Wal-Mart specifically inked a special deal with just this group as people want you to think. Anyone can just go online and register for this affiliate program. It's a good way to make money if you have a site with lots of traffic.