[bcsco]

Here's a link to a National Review article providing a Blogola timeline:

http://tks.nationalreview.com/post/?q=YmRjZjNkYjA0ZDY2ODk4NjBjOGZkYmRjMjgzYTMyMTQ=

Also, DONKEY CONS is calling this 'Ko$ola'. I like Blogola better.

[PJ-Comix]

"Blogola" has a better ring to it than "Ko$ola." The latter sounds too much like a French sausage dish. "Blogola" sounds closer to "Payola" and the name sort of indicates what the scam is.