Posted on 03/13/2006 7:59:56 AM PST by Excellence
The controversial preschool-for-all ad campaign paid for with public funds and timed to coincide with the unveiling of Rob Reiner’s universal preschool initiative had its roots in a 2002 memorandum that laid out a detailed strategy for changing the public’s mind on the issue.
The memo, which you can see in pdf form here [link on page], was prepared by GMMB, the same ad firm whose principals have close ties to Reiner and created the $23 million campaign that began airing late last year just as Reiner and his allies began to seek signatures for the initiative that will appear on the June ballot as Proposition 82.
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