I discovered Palma Luoca during a personal taste test. At a Latin market one day, I bought beers from all over South America to sample them. One bottle of each brand. Some were pretty good. However, when I got to the bottle of Palma Luoca, it was WAY BEYOND the other beers. So good that I thought I bought a freak bottle so I went back to the market to buy a six pack of the stuff. It wasn't a freak bottle. And ever since I have been a Palma Luoca drinker. No other beer comes close, IMHO.