Well I don't know, but last summer Rush Limbaugh and his syndicator were issuing PR pieces through the PR newswire concerning the Spring ratings that were picked up by various papers. They also did the same thing with his drug treatment announcement to his audience.
You remember that unrehearsed, straight from the heart leveling he gave his audience. We when he began, not after, but as it was being given, the full text of his comments were made available on the PR newswire.