Here's the URL to this front page NYT Business section article:
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If you read the whole article, you'd discover that most people right here on this forum have more writing experience than he did when he got his first copywriting job in advertising. Here's his professional background before his macho attitude, and no doubt, a few guy pals, helped him start earning his mega-buck salary:
Mr. French is often called one of advertising's best copywriters and is known within the industry for his colorful past as a bullfighter, nightclub owner, and manager of the heavy metal band Judas Priest. His reputation is built in part on his knack for streamlining print advertising copy. Among the advertising campaigns he worked on were Chivas Regal, Air Asia and Campbell Soup.And, good for him that he was one of the "best" copywriters -- but, you see, first: he needed this thing that many qualified women do not ever get, and that "thing" is called A CHANCE.