They should have hired a complete nobody with leftist politics and good on-air skills.
A complete nobody would have required slightly more promotion than the barely-known Franken, but a complete nobody also would have worked for a fraction of Franken's million-dollar salary.
The content was absurd, of course, half truths, and flat out, ridiculous lies. But that's red meat for the party faithful. The DU'ers can't be complaining about that part.
I thought he was fairly entertaining.