Yes. The media today is not openly partisan. It asserts it is impartial, and uses that assertion to manipulate the public.
Many media organs promote themselves as impartial watchdogs. An entire body of statutory and common law has been erected around that farce.
The charade of "honest uniformity" is useful. The media declares in unison, "Rove disclosed the ID of a covert agent!" The meme of honest reporting gives credence to the unanimity of presentation, i.e., the fact that the reporting is uniform makes it MORE likely the story is true.
Maybe, but this is 2005. Anyone with something resembling a brain knows better (with the Internet, Fox News, AM talk radio, etc.). No, if anyone today actually believes that the MSM are "impartial" or "unbiased", then they're a complete, blithering idiot and unworthy of educating further.
I must sadly admit to knowing more than my share of just such idiots.