Well. I guess the focus group results came back in favor of no spin, no agenda, just straight up news, as it happens.
So, Reuters paid sombody the big bucks to come up with this snazzy new tag line.
I'll believe it when I see it, but I honestly don't think they're capable of seeing just how many ways their "news" is manipulated. It begins with their choice of just what is deemed newsworthy, and goes downhill from there. What's the allegory about a frog in a pot of water, slowly brought to a boil? It doesn't even notice, and neither does the MSM.
And you can bet the focus groups didn't create the jingle.