It is part of the strategy to get people so used to the idea that even made up news has some grains of truth.
They'll need this concept to be prevalent by 2008 if they're to have a prayer of selling America on a mainstream mock up of Hillary Clinton. Make her look really good with made up news, and people will be inclined to think, "Well, there must be something good about her, or someone won't be making up all these good things in the first place."
Silly morons think we're all stupid.