I didn't know any bracelets were substituting now for the old tired ribbon thingie.
I think it's all rather gauche.
When Rush briefly had his TV show a decade ago, 1 time he sported a long clip with some 10 ribbons on it. Then he told us he was better than (we) since he had the ribbons. He supported things and we obviously didn't. He was special, and since we didn't have ribbons or not as many, we were beneath him.
If you're really into selfless charity, you're not going to show it so every1 can praise you. Now, of course, some things are OK - maybe you want to spread the word about some charity so others will contribute (note: a mere color doesn't tell any1 exactly how to help, or even what you're supporting). But even shoving it in every1's face is kind of "rude", for lack of a better term, esp w/the implication that you are better.
It's hard to describe.
And besides all that, the article is pretty much correct.