Posted on 03/11/2005 1:18:26 PM PST by lainie
The Weather Channel unveiled a new logo and marketing campaign Thursday.
Using the tag line "Bringing Weather to Life," the network wants to draw more of the viewers it labels “vitalists." Network President Patrick Scott defined them as a cross between viewers who are actively interested in weather and “planners” who use the channel to schedule their lives.
Spots focus on families flying kites or business "drones" suddenly having snowball fights.
The campaign is part of a long-running effort to reduce the network’s reliance on what executives call “commodity” viewers, i.e. those who stop in to quickly check a forecast for a few minutes then click off. That means more shows that were once the province of Discovery Channel, like Weather’s Storm Chasers.
News networks of various stripes have all tried to establish more appointment viewing, to greater and lesser success.
New programming includes a magazine show, Weekend View, airing Saturdays and Sundays from 7-11 a.m. ET.
Weather also becomes the latest channel to clone VH1’s nostalgia countdown shows with a series of specials called Weather's Top Ten, focusing on extreme weather locations – the snowiest, rainiest, etc.
.. ping to you..
Two words. . . Jim Cantore.
When they talk about the Weather Vitalists I'm sure they're talking about us surfers and snowboarders. LOL!
My son calls him, "Jim Can't Tell A Story".
In another time I made money studying and researching both current weather and climatology; forecasting is still more art than science.
Farmers, truck drivers and aircraft pilots are probably the country's biggest "Vitalists".
If stiffness lasts longer than four hours, see a physician...
I thought they were based in Atlanta, GA but I might be mistaken (or they could have moved).
Probably any of the above...anyone that might watch on a regular basis instead of only when there's weather news.
I hope they announce
the times so I can program
my VCR right!
Right now I'm imbibing...
The weather channel could learn a lot from the storm threads on Free Republic. I've never seen as much micro weather news, including road conditions as I get here.
We are the weather.
Partly cloudy and 65 here in coastal OC.
Fleeing to the Arrowhead home for good by June.
Bright & sunny, 75F and 10 mph off and on breeze, here. Fantastic weather! I agree about the storm threads. They always beat the pants off TV weather people.
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