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New Front Moves in at Weather Channel
B&C ^
| 3/11/2005
| John M. Higgins
Posted on 03/11/2005 1:18:26 PM PST by lainie
The Weather Channel unveiled a new logo and marketing campaign Thursday.
Using the tag line "Bringing Weather to Life," the network wants to draw more of the viewers it labels “vitalists." Network President Patrick Scott defined them as a cross between viewers who are actively interested in weather and “planners” who use the channel to schedule their lives.
Spots focus on families flying kites or business "drones" suddenly having snowball fights.
The campaign is part of a long-running effort to reduce the network’s reliance on what executives call “commodity” viewers, i.e. those who stop in to quickly check a forecast for a few minutes then click off. That means more shows that were once the province of Discovery Channel, like Weather’s Storm Chasers.
News networks of various stripes have all tried to establish more appointment viewing, to greater and lesser success.
New programming includes a magazine show, Weekend View, airing Saturdays and Sundays from 7-11 a.m. ET.
Weather also becomes the latest channel to clone VH1’s nostalgia countdown shows with a series of specials called Weather's Top Ten, focusing on extreme weather locations – the snowiest, rainiest, etc.
TOPICS:
KEYWORDS: daveschwartz; dumbideas; twc; weatherbimbos
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1
posted on
03/11/2005 1:18:27 PM PST
by
lainie
To: BurbankKarl; bd476; socal_parrot; Ernest_at_the_Beach; nwctwx
ping for info
TWC wants us :)
2
posted on
03/11/2005 1:19:40 PM PST
by
lainie
To: lainie
It's an interesting idea...the problem is how do they let the audience know about these shows? I mean..you can't find a "Weather channel" program listing?
3
posted on
03/11/2005 1:20:50 PM PST
by
ken5050
(The Dem party is as dead as the NHL..)
To: lainie
I still want to know why the women on the Weather Channel seem to be constantly pregnant.
4
posted on
03/11/2005 1:21:06 PM PST
by
Constitution Day
("Marsa Stert is a britch and and I sit on the exhange")
To: lainie
Consider what happened to MTV when it stopped being "all music, all the time."
5
posted on
03/11/2005 1:21:26 PM PST
by
1rudeboy
To: Constitution Day
I still want to know why the women on the Weather Channel seem to be constantly pregnant. Warm Fronts will do that to you.
6
posted on
03/11/2005 1:22:24 PM PST
by
Phantom Lord
(Advantages are taken, not handed out)
To: lainie
Based on the headline I thought they had just hired a new Newsbabe.
To: Constitution Day
"I still want to know why the women on the Weather Channel seem to be constantly pregnant."
One of lifes little mysteries isn't it.
8
posted on
03/11/2005 1:22:51 PM PST
by
cripplecreek
(I'm apathetic but really don't care.)
To: Phantom Lord
9
posted on
03/11/2005 1:23:05 PM PST
by
Constitution Day
("Marsa Stert is a britch and and I sit on the exhange")
To: lainie
Leave Kristina Abernathy alone!!
10
posted on
03/11/2005 1:23:09 PM PST
by
BigSkyFreeper
(You have a //cuckoo// God given right //Yeeeahrgh!!// to be an //Hello?// atheist)
To: lainie
My wife loves to watch weather channel, and should be a meteorologist. She thinks the shows, like storm stories, suck. They take away from the mission of the weather channel. Now it's just entertainment, not information.
Weather for dummies.
11
posted on
03/11/2005 1:23:58 PM PST
by
Fierce Allegiance
(“Every time a system is made foolproof - a new class of fool emerges.”)
To: Constitution Day
I still want to know why the women on the Weather Channel seem to be constantly pregnant.Cobb County Water.
12
posted on
03/11/2005 1:24:11 PM PST
by
mhking
(Do not mess with dragons, for thou art crunchy & good with ketchup...)
To: lainie
Mmmmmmm... Kristina Abernathy.
To: cripplecreek
My first cousin is married to one of them.
The family teases him about it.
14
posted on
03/11/2005 1:24:50 PM PST
by
Constitution Day
("Marsa Stert is a britch and and I sit on the exhange")
To: lainie
Tell dem folks over at Weather Channel to make it warmer up here in 'Hio!
15
posted on
03/11/2005 1:25:25 PM PST
by
smith288
(The GOP, Ditech of politics... "lost another one to GOP" - Howard dean)
To: Constitution Day
You notice that too.
I always said that if a woman wants to become pregnant, then they can get a job at the Weather Channel.
16
posted on
03/11/2005 1:26:04 PM PST
by
chemicalman
(Finally an answer for the prisoner problem at Abu Ghraib: Don't take any.)
To: Constitution Day
I always suspected the old guy was getting them pregnant but he died.
17
posted on
03/11/2005 1:26:50 PM PST
by
cripplecreek
(I'm apathetic but really don't care.)
To: Fierce Allegiance
Something happens to people when they hit 50 I think. They suddenly start watching the weather channel constantly. How many times do you need to see "weather ont he 8s"? Did it suddenly change in the past 10 minutes?
Here is a tip. LOOK OUT THE WINDOW!
18
posted on
03/11/2005 1:27:24 PM PST
by
Phantom Lord
(Advantages are taken, not handed out)
To: mhking
19
posted on
03/11/2005 1:27:27 PM PST
by
Constitution Day
("Marsa Stert is a britch and and I sit on the exhange")
To: mhking
20
posted on
03/11/2005 1:28:38 PM PST
by
BigSkyFreeper
(You have a //cuckoo// God given right //Yeeeahrgh!!// to be an //Hello?// atheist)
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