The truth gets exposed via the internet. The only way they have to fight back is with lies. They are recognizing the power of FReepers and bloggers and they don't like it one bit, so they launch their own blogoshere "revelations." Only problem is, just like in the MSM, it is built on lies, but if they can confuse enough people, it won't matter. Same s**t, different format. That's all.
Looney doesn't begin to describe them. They are severely delusional with a sense preeminent entitlement and their misguided ideology is animated by the puppetmasters of Hell.