Posted on 05/17/2023 10:52:16 PM PDT by nickcarraway
Joe Rogan mocked Miller Lite after the brand’s months-old ad — in which “Broad City” actress Ilana Glazer touts women beer-makers — resurfaced on social media this week.
“I’d like to see a pie chart of how many women are actually involved in making beer or drinking beer,” Rogan said on Tuesday.
In the ad, which ran during “Women’s History Month” in March, Glazer shares a “little-known fact” that “women were among the very first to brew beer — ever.” Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis,” Glazer said in the ad.
(Excerpt) Read more at nypost.com ...
By the way, the media seems to imply otherwise, this ad came out before the Mulvaney one.
Do they have some kind of citation about women being among the earliest brewers? I don’t know much about that history.
im just guessing
but i bet many brewed their own
and the brewing then was a domestic chore
rather than like now where the husband is escaping to his garage man cave to work on his hobby
commercial brewing would have been done by men back then
Well, I’m not sure it was commercial then. We have evidence of beer fermentation 7000 years ago, but I am guess it’s much further.
In general numbers, one out of four women typically drink an occasional beer. Might be higher rate in the UK or Germany.
I can’t see some ad campaign having value when focusing on women drinkers. It’d be like having a pizza commercial that focuses only on one gender.
There must be some kind of statistical research that is saying that beer consumption is down. Their marketing division must have convinced them that expanding their demographics would increase the consumption. A.B. tried to expand the market towards the Trans community, and Miller is trying to get the women drinkers. Both companies failed to realize that every month a new beer company is coming out there. Craft beers, micro beers, local breweries, the market is splintering. They should have tried to retain the old loyal drinkers.
Someone had to make it. Probably their wives.
WHY DID PIRATES DRINK RUM?
https://pussersrum.com/blogs/logbook/why-did-pirates-drink-rum
It’s true. EVERY woman I know just can’t stop talking about, or sharing their beer brewing secrets. .....and each time I shop for a gift of ladies clothes....smack dab in the middle of the displays is...the beer making vats, and enzyme packages...
Sarcasm? May it not be.
Women are just jealous of beer and a man’s ability to consume mass quantities, and his preference and/or priority to do just that, rather than spend a whole lot of time having to focus on anything “meaningful”.
It’s in every anthropology textbook ever published!!!
On the less sarcastic side...in an era when being sober was an absolute necessity to survive...do you think a house woman would brew the suds so her husband or support male would be buzzed half the time, after a hard day hunting or working the crops?
But the advertising is remeniscent of the Virginia Slims cigarette campaign, just like the advertising jingle went......
.you’ve come a long way baby to get where you got today..you got the same lung cancer rates as men.,baby... you’ve come long long way
Well Joe, Yuengling Beer is owned and ran by the 5 daughters of Dick Yuengling. They make a bunch of fine Brews. They also know how to jump on and take advantage of stupid advertising . Love that Beer.
If women drank a lot of beer and were a significant part of the market, there would be beer in a box. With a little spigot on the side of the box.
Women are jealous that men can get rid of their beer while standing up. Sitting down takes too long and leads to long lines which infuriates women. Hence the very angry broad in the Miller commercial.
Also why the mensroom is disappearing and turning into single occupancy toilet rooms.
...I always leave the seat up in these rooms. You asked for it ladies.
But that ended as beer making became more large scale and commercial. Who knows if they were bewing for the Sumerians or other ancient consumers of amber nectar? And it doesn't mean the Miller ad isn't stupid and condescending. But stupid and condescending is what most younger marketing executives seem to do best.
“Among the earliest” could mean anything. Impossible to refute.
I read a theory that in prehistory people would let grain sit in bowls of water to soften it and make it easier to eat. Supposedly, that led to porridge, and, accidentally, bread and beer. Who made that accidental discovery first? Who knows?
That part is BS. Women often were brewers in the middle ages. It was a home industry and was one of the ways in which women could make money.
However, they are trying to take that historical fact and then amplify it to claim women were the earliest brewers. There is no evidence for that. Beer has been around since a LOT earlier than the middle ages.
Yup, the wimen brewed and poured beer, to wash down the sandwiches they made
Actually, we should commend Miller Lite for reminding us of this fact
The beer consumption market is 70 per cent male and 30 per cent female and.000001 trans. So, I don’t have a problem with beer marketing guys pandering to 30% of their market to jack overall sales. But I do have a problem with them marketing to a nonexistent market while nuking overall sales in the process. The CEO has to go. No ands, ifs or buts
At least you don’t leave the seat wet and a puddle on the floor. (I presume)
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