Totally agree. Woolworths shouldn't have been FORCED to integrate. I wish it was all economic, like the Montgomery bus boycott, which brought the city to its knees. Discrimination is stupid, and punished by the marketplace. Woolworths could have advertised that they welcome ALL people, and likely would have increased business considering the population demographics.
It breaks my heart to know that bigotry like that existed. But businesses could have made big $ by being on the cutting edge.
The Boston Red Sox kept losing, because their owner refused to have black players, after all other teams had.