I'd ask the author to define "normal".
I've worked in white-collar, office-type jobs for 20+ years. NEVER met anyone with a jailhouse-type tattoo like that.
People that want to radically modify their body, also need to radically modify their expectations. Not too many CEO's sporting bolts in their ears.
However, I will say that I'm going to get rich off all these tattooed 20-somethings. First company that invents a quick, painless tattoo removal process gets a hefty investment.
Related link:
Tattooed woman ‘told to put bag over head by Jobcentre’
http://www.freerepublic.com/focus/f-chat/2595295/posts