I know, Goldman Sachs lies.
I know, Goldman Sachs lies.
They do (after all, Timmy Geither's a GS guy!), but that's beside the point. Look at what they claim - $11 billion in EBIT for the iPhone. Assume $500 per phone, that's 22 million phones sold with every single dollar being profit.
Apple's claiming about 2.5 million phones a month. To make an EBIT of $11 billion on 30 million phones you'd have to make $366 per phone. Highly unlikely.
Given that it's either this GS data (from when? Note that 2010 is an estimate, so I assume sometime back in 2009) or that single asymco website, and it would mean that the EBIT for every phone is 75% of the sell price, something's not right.