![](http://upload.wikimedia.org/wikipedia/en/8/87/Wayne.McLaren.healthy.jpg)
The "Marlboro Man," Wayne McLaren, appeared at Philip Morris annual shareholders meeting in Richmond, VA, and asked the company to voluntarily limit its advertising.
The Marlboro Man died of LUNG CANCER three months later in 1992.
You are correct about the Marlboro man dying of lung cancer. I met the MM's younger brother shortly after his brother death. The younger brother had just taken over as the new MM. He was smoking up a storm, it appeared that his brothers death didn't clue him in to the possibilities.