You're parsing. Fica is taxes. Payroll withholding is taxes. Corporate taxes on profit is taxes.
Add all those together and you get "embedded taxes". On average, that amounts to about 22% of the purchase price, according to Boortz.
And, no, that's not parsing. The labor costs (payroll/fica) are gathered up into product costs which will for the most part remain in product costs when the FairTax becomes law. The embedded taxes will be done away with. Your colleagues have stipulated on these threads that these embedded taxes amount to 9% and not 22%. You've surely been on these threads enough to have known this.