http://www.aruba-bb.com/viewtopic.php?t=27550&sid=c19ecb3717d3d5f741458e88a7fe97ea
Aruba's Promotion Engine Spinning
January 19th 2006, Aruba.
ORANJESTAD-Aruba is being heavily promoted abroad. A large article in the Colombian newspaper Nuevo Siglo was dedicated fully to Aruba. In the article Aruba is praised as “the carnival destination” filled with unlimited fun and festivities. The paper has a circulation of 500,000 copies 70 percent of which destined to Bogota the capital of the country. Colombia is the 6th biggest tourism generating market for Aruba.
In the last two months of 2005 Coca Cola organized a Jam Sweepstake in the U.S. in so to promote their new product "Sprite remix, Aruba Jam" in the northern region of the country. Those that purchased the drink received a ticket they had to fill out and return back to the company with the chance to win one of the 15 trips for two persons to Aruba.
More than 11,000 people participated. Coca Cola has never received such huge response for one of their products in a single region. The sweepstake was such a success that Coca Cola decided to have the lottery expanded for the new drink in other regions and offer Aruba again as the big prize. Both Delta Airlines and Wyndham hotels are co-sponsoring the Aruba trip.
Shebacal,
I can see it know, the time share owners are not going to be too pleased if you replace the current base with more foreigners from columbia paying discount prices.