I just tried the Holiday Inn -- they're not full at all. In fact, a room can be had for the dates I punched in July 14-21. Of course, June - September are the off season.
http://www.ichotelsgroup.com/h/d/hi/1/en/availsearch/availability
Interesting that the HI has vacancies. Usually the truth is somewhere in the middle, unless you're dealing with evil. Then it's the worst you can imagine and then some.