In all seriousness, PC concern be damned, I think Quix has a marketable product - it certainly is relevant if for no other reason than to make us feel better. Negative on it is that it represents attorneys' windfalls.
Seriously, I've considered carrying around a can of Spam.
Apparently it would be effective, as according to USPS rules we aren't allowed to mail Spam or any pork products to our soldiers who are stationed in Iraq or any of the ME countries.