Cracker Barrel stock plunges amid brand makeover backlash

Fox Business ^ | August 21, 2025 | Amanda Macias

[fuente]

The internal makeover menu and price increases are headscratching. Go woke, go broke.

[fwdude]

I hear the food sucks of late.

I stopped going a few years ago when their previously reasonable prices shot through the ceiling, the portions became paltry and the quality fell. Service is piss poor now, too.

[yesthatjallen]

Do I have this right? They used to have BARRELS full of CRACKERS and people bought their CRACKERS from a BARREL?

Or is the guy leaning on the barrel a Cracker?

[Forward the Light Brigade]

Could be worse—they could use a drag queen as a spokesperson—put her/It on the Logo.

[dfwgator]

Don’t give them any ideas.

[DAC21]

Never higher a person whom chooses to wear clown glasses as the face of your company. Especially young liberal white women wearing clown glasses.

[redfreedom]

The CEO is a white female. Add to that college educated and liberal and we have what’s wrong with much of America. We used to love eating there due to the food and atmosphere.

We haven’t eaten there since the scamdemic closed their doors for a while and some woke thing happened during the reopening which I think was displaying the rainbow flag.

It was a great place but we will not eat in a place that caters to the mentally ill trying to run this country.

[Republican Wildcat]

Shares of the food chain plunged Thursday as customer backlash and investor unease drove the chain’s worst losing streak in months.

More of that "overwhelmingly positive" response, I guess.

[Codeflier]

I guess I am an outlier. I like the new logo for the sign better. I also like the remodel. The old ones are filthy from the floors to the ceiling. I don’t get any sense of “woke” behind this.

In short:

New sign is better to me.
New design of restaurant is better also.

I wonder if this is about people just hating any change ever.

[Republican Wildcat]

Maybe Elon Musk can buy it then...

[spintreebob]

American Eagle up 30%. ——Barrel down 30%. Target down 30% ....

See a trend?

[Republican Wildcat]

The new leadership had already messed it up before this. They concluded the reason customers were leaving was not because of these changes, but because even more changes needed to be made that had not yet been made. So here we are...

[MeneMeneTekelUpharsin]

Live and learn...or not.

[Augie]

I haven’t been back to cracker barrel since they took pork chops off the breakfast menu during the covid panic.

No pork chops = no money from Augie.

I don’t care a bit what happens them now.

[central_va]

Civil War Hardtack Overview
Hardtack was a crucial food supply for soldiers during the American Civil War. It was a type of dense cracker made primarily from flour and water, designed to last for long periods without spoiling.
Shipping and Storage
Barrel Shipping: Hardtack was commonly shipped in barrels from Union and Confederate storehouses. This method of storage helped protect it from moisture and pests.
Longevity: Properly stored hardtack could last for years. Some hardtack consumed during the Civil War had been made as far back as the Mexican-American War (1846-1848

[Right Brother]

Liberal women. The destroyers of companies and cultures.

[catnipman]

“Bankrupt in two years, tops.

yep ... not just a logo change, but a total concept makeover “to attract new customers”, which of course will also drive away existing loyal customers while simultaneously failing to attract new ones ...

seems like pretty much the same strategy that all failing retail outfits try, and it always fails ...

JC Penny is a perfect example of this: they ditched their coupons and then repeatedly switched the types and styles of clothing they carried, thus repeatedly whiplashing customer expectations and experiences ...

i still think of what happened to Motown, which for decades churned out incredible hits from Detroit, but decided to uproot themselves from Detroit and move to California to try to jump on the trendy hipster/rock bandwagon, thus spelling the end of Motown ...

[MayflowerMadam]

“Those prices are ridiculous.”

They are high when compared to what they used to be. But in every restaurant we typically go to the prices have risen proportionately the same.

[Cold Heart]

Interesting, Thanks

[mowowie]

Sears