Posted on 04/28/2023 5:27:44 AM PDT by Libloather
I was right about this, but it was pretty obvious. The VP in charge of this disaster wanted to broaden her market - they all do - and developed an ad campaign which she only focus-grouped against the target demographic, Gen-Z libs, who thought it was fine. But you need a control group that represents your current market in order to avoid little landmines like this. It's more expensive and harder to recruit but it's Marketing 101.
No excuses for that VP - she has, as widely reported, a Master's in Marketing from Wharton, and this appears to be a case of political belief winning out against due diligence. The issue isn't the issue, my friend, nor is the issue the revolution. The issue is the bottom line. Welcome to the real business world.
“ It won’t work WE aren’t buying this BS anymore our eyes are WIDE OPEN we now know exactly WHO AB is and there are far too many alternatives SCREW THEM!! It is just like these damn backstabbing RINO’s becoming conservative at election time SCREW THEM we are done with the BS!!”
I don’t drink Clydesdale urine so this hasn’t affected me.
Got to have an IPA where you at least taste the hops.
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