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Apple the Most Valuable Company in the World? Bet on It.
The Motley Fool ^ | September 12, 2010 | Eric Bleeker

Posted on 09/13/2010 5:16:04 PM PDT by Swordmaker

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To: NVDave

I actually was getting my dog food by mail in 50 pound bags for around $2.00 cheaper than going to Wal-Mart. Had it shipped once a month for about 18 months before they went under.


41 posted on 09/13/2010 8:41:36 PM PDT by packrat35 (I got your tag line..)
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To: Swordmaker

I liked the PJ O’Rourke joke about how once Carter passed out while jogging and the country was safe for a little while.


42 posted on 09/13/2010 9:24:38 PM PDT by antiRepublicrat
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To: driftdiver
There was a recent Gartner study which predicted a significant reduction in market share for Apple in the smartphone market. By 2014 they were predicting it would be down to about 14% (somewhere about there).

Which would you rather have? 50% of $10.00? Or 14% of $1,000,000.00?

43 posted on 09/13/2010 11:03:14 PM PDT by stripes1776
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To: Swordmaker

$100 smartphones are coming running Android (watch for Huawei’s Ideos) and I’m worried about my Apple stock.


44 posted on 09/13/2010 11:09:07 PM PDT by Revolting cat! (Let us prey!)
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To: stripes1776

I’d rather have 30% of $2,000,000,000. Your comment is nonsensical.

Nokia sold 126.9 million phones in Q4 2009 (3 months).


45 posted on 09/14/2010 2:55:10 AM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: PugetSoundSoldier

I did say “improving” not surging. And in this case wouldn’t comparing Mac sales to those of other hardware manufacturers and not software manufacturers make sense? In which case from your own link, “The Mac grew at 33 percent, year over year, higher than the wider industry, which grew at 25.8 percent in the same time period.” Apple is one of the top 4 computer makers while maintaining higher margins than Dell and others. I don’t think it is a foregone conclusion that they will have to tremendously lower the margins on the iPhone.


46 posted on 09/14/2010 4:09:30 AM PDT by Mr. Blonde (You ever thought about being weird for a living?)
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To: Mr. Blonde; PugetSoundSoldier

The last time I heard Apple lowering margins is when they moved to machined aluminum bodies in their systems. The method is obviously slower and more expensive than the injection-molded plastic, but the retail prices stayed the same.

Now Apple is moving to LiquidMetal technologies, which allows for less expensive metal cases since they can be injection-molded instead of machined or cast. With that, Apple can let profit margins go back up. And they have an exclusive license for the technology, so it is not likely you’ll see any copycats.


47 posted on 09/14/2010 6:56:43 AM PDT by antiRepublicrat
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To: PugetSoundSoldier; Swordmaker; NVDave
You finally got him Puget. You caught him in a LIE about Apple!

Apple has 48% of global cellular phone profits.

Admit it Sword, he nailed you. You were wrong. Oh wait, you said "before" the recent uptick in sales, so your statement allows for this increase. Nevermind.

48 posted on 09/14/2010 7:03:30 AM PDT by antiRepublicrat
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To: driftdiver
’d rather have 30% of $2,000,000,000. Your comment is nonsensical.

The point is that the figures you quoted are relative to the total market. The total number of iPhone's is still increasing in a rapidly increasing market. Apple can't even manufacture enough iPhones to meet demand. They are only available on some days in the week. I went to an Apple store a couple of weeks ago, and there were 60 people waiting in line to buy an iPhone.

Nokia sold 126.9 million phones in Q4 2009 (3 months).

Nokias is the largest manufacturer of phones in the world. So Q4 means 3 months? Who would have known that?

Market share of Nokia has dropped. But the total number of phones they are selling is still increasing.

49 posted on 09/14/2010 8:26:07 AM PDT by stripes1776
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To: antiRepublicrat; Swordmaker; NVDave
Hey anti,

Did you read the article you linked? It states:

Now comes word that Apple itself owns a 48% share of the global mobile phone market in terms of gross profit.

This news comes from asymco, which bills itself as an “app production studio and an industry analysis advisory.”

Without a SINGLE shred of evidence. Just a statement and a pretty graph without a reference, or even an address pointing to the source of the graph. In fact, the only link is back to asymco (an app vendor, of all things), and asymco's statement that claims:

Jointly, Apple and RIM took $8.6 billion and Nokia took $8.8 billion.

Nothing there about earnings or profitability. Nada. A search for EBIT or profits or gross fails - those words don't even exist on the reference!

So yeah, I'm still calling BS. There's no reference, nothing to back up the claim other than a single sentence that appears to have been made up as it doesn't even relate to the source referenced. No data there. It's still empty, and I would have expected a bit more out of you, to at least check your references.

50 posted on 09/14/2010 8:37:53 AM PDT by PugetSoundSoldier (Indignation over the Sting of Truth is the defense of the indefensible)
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To: Mr. Blonde

Fair enough, sorry about that!


51 posted on 09/14/2010 8:38:31 AM PDT by PugetSoundSoldier (Indignation over the Sting of Truth is the defense of the indefensible)
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To: stripes1776

“The point is that the figures you quoted are relative to the total market.”

Yes, that is true which is why its referred to as ‘market share’. The Gartner study indicates that Apples market share will decrease by 2014.

Market share of Nokia has dropped but they still sell many many many more phones than Apple.


52 posted on 09/14/2010 8:48:27 AM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: antiRepublicrat; Mr. Blonde

Then Apple should have cast - rather than machined - their aluminum. Die casting would have cut costs, maintained precisions required, and kept yield high. And no, you don’t need LiquidMetal to cast those kinds of parts. Thin-wall/fine-detail casting of aluminum is done millions of times every day, without the LiquidMetal marketing.

My guess is (knowing Chinese manufacturing and how the chain works) that the supplier of those parts was simply given a drawing and a specification, and allowed to make the parts as they desired (quite common). The supplier - having a surfeit of CNC machines not doing anything - decided to put some static capital to work and hog them out. Labor costs are essentially zero in a mass-production situation, and if the machines are not being spun for other needs, then using them becomes the lowest-cost option from the supplier.

The LiquidMetal claims relates to being the only process that eliminates any crystallization of the metal during cooling (a dubious claim to say the least, as most metals can be so controlled with existing processes), so that your metal maintains an amorphous state. Other items stay amorphous, too - plastics and glass and many quenched metals (metal is amorphous when melted). In fact, die casting relies upon the amorphous nature of quenched metals, in that there is effectively zero shrinkage of a die cast part (the metal does not crystallize when cooled, so it does not shrink), making the tool easier to manufacture and last a LOT longer.

Yes, I do a heck of a lot of cold forging, casting, and molding in my job. LiquidMetal doesn’t bring anything new to the table except an easier way to quench a few specific alloys (and those alloys are considerably more expensive than the typical alloys used for computer parts).

It IS a cool name, though!


53 posted on 09/14/2010 8:50:50 AM PDT by PugetSoundSoldier (Indignation over the Sting of Truth is the defense of the indefensible)
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To: stripes1776; driftdiver
Market share of Nokia has dropped. But the total number of phones they are selling is still increasing.

Same thing is happening with Apple, too - Android phones are eating away at the market share of iPhones, but the total sales of the market are increasing fast enough that iPhone sales are still increasing.

54 posted on 09/14/2010 8:56:08 AM PDT by PugetSoundSoldier (Indignation over the Sting of Truth is the defense of the indefensible)
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To: PugetSoundSoldier

The analyst who would have generated the original estimate on this question would be Brian Modoff, out of Deutsche Bank. His analysis piece in 2009 claimed that Apple and RIMM had outsized profits for the revenues in handsets they had, and that while Apple had only 1% of handset unit sales, the iPhone generated 20% of the handset profits.

I don’t know if he has updated his analysis piece, which originally came out in July of 2009.


55 posted on 09/14/2010 8:57:18 AM PDT by NVDave
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To: PugetSoundSoldier

I’ll be getting one shortly to replace the blackberry I currently use. Looking forward to the change.


56 posted on 09/14/2010 8:58:02 AM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: PugetSoundSoldier

I wonder whether you could get the surface finish desired in the same amount of time/unit with casting processes tho.


57 posted on 09/14/2010 9:04:26 AM PDT by NVDave
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To: Revolting cat!

I’d also consider that there may be a bubble going on when it comes to Apple’s stock price. A few interesting facts:

Apple’s book value is about on par with Microsoft, when:

- Microsoft has 50% more revenue
- Microsoft has 60% more net profit
- Microsoft has a higher profit margin
- Microsoft has a dividend payout
- Microsoft has more cash and liquid assets on hand
- Microsoft has zero debt
- Microsoft owns its markets (like 85%+ dominance)
- Microsoft’s latest core product is exploding in adoption and sales

From a technical standpoint, there’s no way Apple should be valued equally - let alone above - Microsoft.

Apple’s running on a lot of these “forward looking projections” and assumptions that it’s great run of the last few years will continue ad infinitum. We’re already seeing Apple start to lose market share, and - like you caution - when those really cheap Android smartphones start to ship it will lose even more marketshare.

This analysis by the Motley Fool assumes a completely static picture of products and marketshare over the next 3 years, and assumes that the market worldwide will continue to grow as it has over the last year. I don’t think any of those assumptions are valid, and thus the conclusions should be taken with a huge grain of salt.

When the stock starts to dip, dump it. That’s true of any stock. Don’t ride the bubble back down - definitely NOT a good thing!


58 posted on 09/14/2010 9:06:19 AM PDT by PugetSoundSoldier (Indignation over the Sting of Truth is the defense of the indefensible)
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To: NVDave
The analyst who would have generated the original estimate on this question would be Brian Modoff, out of Deutsche Bank. His analysis piece in 2009 claimed that Apple and RIMM had outsized profits for the revenues in handsets they had, and that while Apple had only 1% of handset unit sales, the iPhone generated 20% of the handset profits

Ahhh... That explains it. GIGO (Garbage In, Garbage Out). And of course the famous Motley Fool's approach of 'we never check the veracity of our sources' combines to give you this source article.

59 posted on 09/14/2010 9:08:35 AM PDT by PugetSoundSoldier (Indignation over the Sting of Truth is the defense of the indefensible)
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To: NVDave

Good point. It’s difficult to cast a perfect finish, but many places will cast in volume then surface-prep (usually a quick shot in a CNC) to get the desired look. Many will also claim it’s “CNC” made, since there is a CNC involved at the finishing level.

I know you can get it with cast parts and some good polish wheels, though... You’d be surprised the amount of “machined metal” that is sold in the CE market that is actually die cast, ground down, plated, then polished! Looks as good as solid machined for a lot less money.


60 posted on 09/14/2010 9:12:43 AM PDT by PugetSoundSoldier (Indignation over the Sting of Truth is the defense of the indefensible)
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