“This is huge…”
Yeah, sure it is. Yawn.
Seems like EVERY headline these days is "Huge", "Breaking", "Gigantic", "Holy $h!t, This is BIG!!!!!!!". It's kind of a turn-off.
What are the sensationalists going to do when something genuinely big does break? I'd imagine that a lot of people won't even bother to read the articles. And really, who can blame them?
Boom!!!