[nagant]

Note to budding writers: Include all of the pertinent information in your first couple of sentences ....who, what when, where, why, how.

Thesis form rules. Tell them what you’re going to tell them, tell it to them, and tell them what you told them.

Starting an article with technical details is stupid. Readers are not captive. They can read (or not read) whatever they want.

[anton]

Note to writing critics: Place blame where it belongs. The blogger excerpted a section in the middle of VDH’s speech.

[Arlis]

“Tell them what you’re going to tell them, tell it to them, and tell them what you told them.”

Also the well-taught seminary rule for all sermons.

[9YearLurker]

That used to be the rules for newspaper stories and the like.

But now, if you look, you’ll see stories are written for clicks and eyeball time. They stuff the important info deep into the story.

And yes, it is annoying.